ParkSpot by Pedigree

We created ParkSpot to take the dog park experience to the next level. 

 

App Interface

 

Launch Event

To launch the app, Fetch Fest 2017 will be hosted for owners and their pups. Entry into the festival is downloading the app. Posters promoting the event will be placed in dog parks, shelters, and veterinary clinics.

Social

Social media influencers such as @dogsofinstagram will be used to advertise the event.

Broadcast

To keep the word going, we'll tell dog owners to be their dog's wingman with ParkSpot by Pedigree.

In-Store

Download the app and receive a free trial-size bag of Pedigree dog food.

Dog Park Signage

Dog park signage reminding visitors to download the app.