ParkSpot by Pedigree
We created ParkSpot to take the dog park experience to the next level.
To launch the app, Fetch Fest 2017 will be hosted for owners and their pups. Entry into the festival is downloading the app. Posters promoting the event will be placed in dog parks, shelters, and veterinary clinics.
Social media influencers such as @dogsofinstagram will be used to advertise the event.
To keep the word going, we'll tell dog owners to be their dog's wingman with ParkSpot by Pedigree.
Download the app and receive a free trial-size bag of Pedigree dog food.
Dog Park Signage
Dog park signage reminding visitors to download the app.
AD: Alex Yancy